You already know that LinkedIn is a popular social network aimed at professionals. Compared to other popular social networking sites like Facebook and Twitter, LinkedIn seems like it has the least to offer, as most people only think they can use LinkedIn to see resumes of other connections and find jobs.
But LinkedIn offers so much more than people realize, making it a must-have tool to anyone looking to further their careers. The following are three fun features of LinkedIn.
1. Join Groups.
Many groups have been formed on LinkedIn, and it’s a great idea to join groups that interest you or are related to your field so that you can make new connections and learn new valuable information.
There is a Groups tab in the navigation, and clicking on this will allow you to see groups that LinkedIn thinks you’d be interested in as well as those that your connections are involved in. You can then choose which groups you want to join, or you can even create your own group if you’re so inclined to do so.
2. Locate Or Post Events.
LinkedIn has an Events section (found under the More drop down), allowing users to both locate and post events on the site for others to see. LinkedIn will look at the information provided in your profile as well as the groups you’re affiliated with to determine what events you may be interested in, and they will automatically provide these for you. You also have the option of searching for events using keywords.
All the events listed will be public, which means that you can attend one of the events without a personal invitation from the company.
If you want to promote your own event, you can do so on the Events main page. Simply click on the Create an Event button and follow the steps to create your own event to be shared with other LinkedIn users.
3. Create A Custom News Feed.
Yes, LinkedIn has a news feed. You can use this news feed to find information about your career and your industry.
LinkedIn also has LinkedIn Today, and this feature allows you to create your own custom news feed.
You can find LinkedIn Today under the News tab, and once on the LinkedIn Today home page, click on the sprocket located in the top right-hand corner. This will allow you to customize your news feed based on what interests you.
LinkedIn offers more than just connecting with other people you’ve worked with or allowing you to find a job. You can use it to join groups that allow you to learn information about topics that interest you or connect with others in your field.
You can also create your own event or search for events that you’d be interested in attending. You can even use LinkedIn Today to learn more about your industry and gain important information, and you can customize it so that you’re only receiving news that interests you.
When you learn about all the features that LinkedIn has to offer, you’ll be more inclined to use it.
This valuable online marketing article was prepared by Jacob Smith in tandem with SEOMap – a group specializing in SEO keyword research.