Your blog is only going to be as effective as how you manage it. Many bloggers start their careers making major mistakes that hold them back from the success that they could be experiencing. By taking note of these flaws in your own work you can fix them—or preferably, avoid them all together.
Mistake #1: Being Too Formal
A lot of beginner bloggers feel that they need to follow a rigid structure and write formally and even academically in order to seem “respectable” or “legitimate”. This is a serious mistake.
Your readers do not want to feel as if you are lecturing them. Especially when writing about something as personal as weight loss, you want your readers to feel comfortable and want to interact with you through the comments. If you do not find a natural, conversational writing style you will alienate potential readers.
Remember that your blog is a direct expression of yourself. Every aspect that you choose for your blog—from the weight loss topics that you choose to cover to the style that you use—create the image of “you” that your readers will get to know. Make sure that you are expressing your unique voice and personality. Make your readers feel like friends and they will consistently keep coming back.
Mistake #2: Not Paying Attention to Headlines
The headline that you choose for your blog posts are going to be the first thing that your readers see—so make sure that they catch their attention! You don’t want your headlines reading like they are part of a diet textbook, or be so generic that your readers don’t feel like they need to read your content.
Search engines love interesting headlines, and so do the people looking for the next great weight loss article, so pay just as much attention to the way that you present your headline as you do to the content that you produce.
Mistake #3: Wasting Your Time being Over-Analytical
I know that you want your weight loss blog to be fantastic, but that doesn’t mean that you should brood over every post and waste precious time that you could be spending creating other content or promoting yourself. You want to do your best and create a blog that is professional and well-crafted, but you can’t let yourself fall into the trap of over-analyzing.
Over-analyzing your blog includes:
- Blog posts do not need to be extremely long, nor do they need to have a reference every other line. Even if you feel like your post is a bit limited, resist the urge to fill it with fluff and unrelated information. This will only cloud your post and make you seem confused or like you don’t know what you are talking about. Do some research and use the new information to create a follow up post later.
- You will find that natural backlinks are important to your weight loss blog. This means that you need to offer valuable, informational, and reader-friendly work. Make sure that you run your ideas by another blogger or someone familiar with the diet and weight loss industry before you post about it.
- Don’t stress yourself over a post that doesn’t get a tremendous response. Everyone writes less than great posts throughout their career. See it as a learning experience and move on.