I must admit that this was true for a good few years. Over these years there have been numerous products and websites surrounding SEO and how you can make thousands of dollars within a few weeks.
I think it is safe to say that those days are well and truly over and Google have turned SEO into an unpredictable, monster and in this article I will attempt to show you why.
Oh how I love Google, well used to. One of the main reasons why SEO has turned so unpredictable is because of all the Google updates that have been released over the last 18 months.
From the 3 or so “Panda updates” to “above the fold” update that targets Ad Sense focused websites and finishing with the “Penguin Update”…
I’m not saying that these updates are bad but they have just made website creation that much more harder because you have less of an idea of how to build a website that Google likes.
2 Matt Cutts
I think every Webmaster and blogger has heard of Matt Cutts (head of the Web spam team at Google)
Everyone knows that Matt Cutts hates spam and unethical SEO practices and he and his team have been trying to clean up the SERPS (search engine results page) for years.
But I must admit that they are getting there very very quickly.
A few months ago Matt Cutts lets slip that Google will be releasing a new update that will be levelling the playing field when it comes to SEO.
This new update (Penguin) is designed to penalised websites that are over optimised.
I say “It’s a New Google Update That Kills SEO.”
Anyway when the “Penguin” algorithm was released it devastated the internet and lot’s of website owners saw big drops in their website rankings.
Other web owners with online business lost $1000’s over night and some had to lay off staff…
Can you begin to see why SEO is becoming so unpredictable?
One day Google likes back links and H1 tag’s etc. the next day they don’t.
3 black hat SEO
Black hat SEO is when Webmasters use unethical methods to get their websites to rank high in Google.
Some of these unethical methods include anything that has the word “mass” for example
· Mass bookmarking
· Mass Back linking
· Mass Direct submissions
· Mass Profile creations
There was a time when these types of methods actually worked but those days are long gone because they have been abused to a point where Google has now shutdown these methods in an attempt control spam.
Let us get down to the crux of this article and what you need to. If you truly want to succeed online you cannot rely on Google because who knows what they are looking for.
Google used to like SEO but after all of these updates we just don’t know any more.
You need to start diversifying your traffic and using other strategies that don’t rely on Google.
The strategies include building e-mail lists and RSS subscribers so you can have traffic on tap.
I would love to hear your thoughts on this matter in the comments below