In the beginning of 2012 you can bet your bottom dollar that there is going to be even more Google updates.
The updates that will be coming out this year will “weed out” all the spam and corner cutting methods.
Another thing to look out for this year is that Google is going to start building up a more precise profile about your website.
When I say profile I mean Google will now start to build up mass information about your website as its algorithms become more sophisticated.
So bearing that in mind Google will begin to shut down sites that do not conform to its vision of how the Internet should be.
If your website doesn’t depends solely on organic traffic from Google you don’t have to bend to its rules and regulations.
I hope I haven’t scared you! In the list below I will show you some of the SEO tactics you need to steer clear of this year or risk your site being NUKED.
1. Linking From AA Blogs
Over the last 18 months getting links from AA blogs (Auto Approved) has been big. An auto approved blog is where the comments are “un-moderated” meaning that you can post any old comment press submit and it will automatically be approved.
Have you ever been to a blog and seen 150 comments? These types of blogs that have been targeted by spammers. Having your links on these types of sites is a sure fire way to get your blog into hot water.
Whenever you use one of these services that offer thousands of backlinks for peanuts, AA blogs are where your URL will most likely to be posted.
2. No Link Wheels
Link wheels used to be highly effective backing 2009/10 but today in 2012 you better steer clear of them. There are many Webmasters in the SEO niche that still debate if these are still effective.
Let me ask you a question? Google knows about auto blogs, content scraping, black hat SEO techniques, spun content and any other technique that tries to manipulate the system.
So logically they know about link wheels and all the variations.
The dangerous thing about link wheels is that they leave a massive footprint that Google can follow.
So they will follow one link and see where it goes then follow that link and see where it goes and hence follow into a circle and see that all the links point to your website.
To add to the mix most link wheels are made with spun content. So what kind of impression will Google have about your site after it has gathered all this information? Not a very good one.
When it comes to Google in 2012 all I can say is stop trying to cut corners and do things properly.
3. No Mass Submissions
Using software or a service to mass submit your content to various networks is not the best way to go about raising the authority of your website in Google.
An example of this would be to submit your article to thousands of different article networks in the hope of getting a one-way back link to your site.
If you are using this practice you need to stop immediately because all this does is help Google to create a more precise profile about your website.
If Google finds your article on multiple article directories that would be classed as “duplicate content” and if you have been using spun content that’s even worse.
There is no hiding from Google because the links all point to your website. That leads me onto my next point.
4. No Spinning
18 months ago spinning your article and then submitting it to multiple article directories and Web 2.0 properties used to work like a dream.
But Google updated their algorithms to be able to sniff out synonym changes within an article.
So to combat this SEO black hatters started to spin the articles to over 70% unique in an aid to fall search engines.
The problem with this is that again if Google sniffs some sort of “search engine manipulation” your site will end up getting penalised or the indexed.
5. No Scraping / Auto Blogs
These tactics do not work at all, don’t get me wrong there was a time when I used these methods but that was in the “pre Panda” era.
Scraping is when you basically take somebody else’s content and post it on your own blog obviously this is duplicate content.
Auto blogs used to be a great way to make some money on Adsense but the Panda update that was released last year was designed to sniff out and destroy all auto blog, scraper and low quality sites.
Some people are still having some success with auto blogs however Google is destroying these types of sites one by one.
If you need me to elaborate on any of the above points do not hesitate to ask it the comment section below.