The fact remains that search engines have the potential to make or break a website, so paying attention to your site’s SEO is paramount.
With so many opinions swirling around the web, there are a number of myths surrounding the SEO space. In this article, we will focus on 6 of the most common myths and their associated facts regarding SEO.
Myth: My Google Page Rank (PR) is high. I’ll stay at the top of search engine results page (SERP) as long as I keep my PR up.
Fact: Page rank is one of many factors used to determine the quality of a website. Other factors are based on its reputation among visitors, social signals, bounce rates and the level of traffic (among about 200 other factors).
Search engines will list a website with a lower page rank above a lower PR site in search results if it finds the website to be more relevant to the search criteria. Hence content is the key to get your website listed on top.
Myth: Providing Meta tags and Meta descriptions for my web pages would yield me a higher rank.
Fact: Search engines do not consider the Meta tags and descriptions for estimating the rank of a webpage.
Myth: If my web page has a higher keyword density, it is more likely to get listed on top of the SERPs. So my site should be filled with my target keywords.
Fact: If a search engine finds that a webpage has a specific keyword repeated more often than would be considered normal, it discards that webpage thinking it is spam and has been created only with the intent of driving traffic towards it. Content must be compelling, relevant and informative and not just “stuffed” with keywords.
Myth: Websites must be submitted to the search engines to make it visible and get it listed in the SERPs.
Fact: No search engine demands the submission of a website in order to be considered for search results. Search engine spiders will attempt to crawl through each and every webpage in the Internet, indexing them so that they can be listed for appropriate searches.
Conversely, if you ask a search engine not to index your site, they may or may not oblige as well. It’s completely up to the search engine.
Myth: The more websites link to my site the more it will positively affect my search engine rankings.
Fact: While in-bound links are very important to your search engine rankings, they’re still not everything. Generally speaking, links don’t negatively affect your rankings as of yet (although it may be on the horizon) but the exchanging of links with lower quality sites is not advisable.
Irrelevant link building may not negatively affect your website’s ranking but it also won’t help it so why bother? Links from those websites that are high in quality, authority and reputation and have similar content as your website will create the largest positive impact.
Daniel Ruyter is a search engine marketer and SEO expert. He is also co-founder of Alpha Tree Marketing, a firm that specializes in SEO for small business.