Don’t let the myths of social media networking keep you from joining, or you may miss out on precious sales that are so important to the success of your business.
There are 7 lies that cause confusion even to the most savvy marketing managers, and they are all related to the use of social media networks. Here are some things to watch out for and some important tips to use while joining social media websites.
1.) Although it is possible to become successful joining social media websites to market your product, you probably will not see a huge business boom overnight.
As with anything else success takes time and determination. Don’t let myths about overnight success stories fill your head with fantasies that just are not going to happen.
2.) “Social media marketing is free.” This is another lie told to business men and women, and they tend to believe it. Without spending a sufficient amount of time marketing your product, you will not see results. It may be free in a monetary sense but it takes valuable time to build your business.
3.) True business relationships aren’t always formed on social media networks. Building solid relationships are often more successful when done face-to-face. The lie is: Join Facebook or Twitter to market your product successfully. Your followers just don’t have the time to shop and when they do, they may not use Facebook to do it.
4.) Joining several social media websites doesn’t always work either. This involves spending precious time, so experts advise joining one or two and automating the rest.
5.) Older people love social media websites too. Don’t listen to the myths surrounding age related to social media networks.
Members are not always young people and your older followers just may turn out to be your most loyal customers.
6.) There are many success stories surrounding the use of social media marketing, but they aren’t always true.
While social media websites continue to be popular, the power behind them related to marketing a product and increasing traffic to your website may not bring you the success you are looking for.
Remember, if it’s sounds too good to be true it probably isn’t true.
7.) Using social media websites to your advantage can work in the long run but it does take time to build solid trustworthy relationships.
You can use the data from your followers to increase sales so it really isn’t a waste of time. Giving away quality content is much like offering free samples to your customers.
To invest in your business you must be patient and persevere, even when it doesn’t seem to be working.
You can use Google Analytics to track the success of your business. With graphs and charts, your website traffic is analyzed so you know where it’s coming from. Google Analytics is free and easy to join. Just place their tracking code in the appropriate place on your website, then you can learn how to identify quality traffic and revenue earned from your traffic. Furthermore, InMotion Hosting offers a QuickTagger app that will easily let you track your favorite social media websites for marketing your product.