I have discovered quite a few ways to get your content in front of your contacts and then compelling them to click through to your site.
So here are 8 ways that I’ve discovered to drive Linkedin contacts to your blog
1# Link In Your Profile
Make sure that you have a link in your profile as a bare minimum, ensure that you customize the link rather than using the default label “My Blog”.
Just go to edit profile then you can change the name of your site.
2# Auto Post To Status
You can auto post your blog updates to your status. You can use social management tools like Feedblitz or Hootsuite to automatically post your blog updates to Linkedin.
You can also use WordPress plugins to do the same thing so choose what works best for you.
3# WordPress Or BlogLink Applications
There are two applications that you can add to your profile the WordPress and the BlogLink Apps. Once you set them up they will automatically publish your recent posts to your public profile.
Do set this up, all you have to do is go to the “More” button in the Linkedin menu bar. Then click on applications and follow the steps to add them.
4# Company Profiles
Set up a company profile, this is different from your personal profile and again on your company profile there is an area where you can syndicate your blog feed.
5# Join Groups
If you are a member of any Linkedin groups in your niche, post links to relevant blog articles in the discussion forum.
One thing to note is that you may need to check the guide lines for that group because some groups see this as overt promotion and they don’t allow it but this is not always the case.
6# Start Your Own Group Focused On Your Expertise
This is by far the most powerful way to use Linkedin. With your own group you can syndicate your blog feed to automatically post on the discussion board, members do not have this option.
7# Linkedin Share Button
This is super important; make sure that you have a Linkedin share button on your blog post. Not only can you use it to share your blog post quickly but your readers can also.
The powerful part about this button is that in one step you can share your status box and simultaneously post to any groups that you are a member of (if it is ok with the groups that you have joined).
The final way to get your blog post out to members of Linkedin is to use the answers feature. Answers questions in the answers section and if appropriate include a link to a relevant blog post that specifically addresses that question that you are answering.
If the post has helped you please leave a comment – Thanks