Having a blog is great because it gives you a chance to express your opinion and share your expertise with the rest of the world.
Setting up a blog is very easy with the advent of WordPress and blogger but there are some traps that new and even seasoned bloggers fall into.
There are a few things that you should not be doing on your blog. In This article I’m going to show you what they are and hopefully you will be able to use these tips to take your blog to that next level.
1. No Crazy Layouts
There are so many themes to choose from today that it has become quite ridiculous. When it comes to choosing a layout less is sometimes more.
If you decide to choose one of the more elaborate themes for your blog it can make your blog look confusing and hard to read.
I’ve been to some sites where they have three columns with three different types of information in each column and I didn’t know what to do. I’m not saying that three columns is a bad idea but just make sure you know how to utilise them properly.
You want your visitors to be able to see the content that you have created clearly so using a two column blog layout is always the safest way to go.
2. No Big Headers
Big headers may look sharp and professional but they will end up pushing your text down below the fold of the website. Below the fold basically means that your visitor is going to have to scroll down to be able to see the content.
If your visitor has to scroll down to see your content most of the time they will just press the back button and leave your website.
Always remember that you have to give the visitor what they are looking for within three seconds or they will leave.
3. Under No Circumstances Should You Forget About Social Media
Social media has grown over the last few years into a major source of traffic. Always make sure your content on as many social media platforms as possible.
There are many websites and plug-ins on the market today that can do this for you all on autopilot.
4. No General Blogging Please!
This is also a big no no, don’t get me wrong general blogs can be fun but niche blogs are more focused and hence you will receive more visitors and a great readership.
You will always find out that the most successful blogs on the Internet today are niche focused.
I have seen some successful general blogs but they are few and far between (I may be wrong)
5. Never Disable Your Comments
This is a big no-no even if you are just starting your blog. I know that if you allow people to comment on your blog you are opening yourself up for criticism but this is fine. You want people to be able to comment on your blog so you know if your posts are effective or not.
One of the most attractive things on a blog is when there are big conversations going on within your comments section. Whenever I see the conversations going on within the comment section it tells me that people like the post.
Some people will decide whether or not to bother reading your post just by looking at the comments alone.
6. Don’t Use Black Hat Techniques.
You have white hat, grey hat, and black hat techniques. White hat are ethical techniques like manual bookmarking, manual backlinking, fresh content basically doing what Google likes.
Black hat techniques are unethical like tricking people into doing things, spamming, using automated tools etc.
Grey hat techniques are the ones that are in between white hat and black hat.
Now just stick with white hat and steer clear of black hat stuff because black hat techniques will just get your website in trouble like being penalised, sand boxed or even in some cases the indexed altogether. TRUST ME YOU DON’T WANT TO BE DE-INDEXED
7. Why Are You Not Reading Other Blogs?
Reading other people’s blogs is one of the main ways of keeping up with the breaking news within your niche.
Also when you visit other blogs always make sure to leave a comment because leaving a comment has the potential of getting you traffic and increasing your social proof.
Remember whenever you are commenting you must make sure that you have a Gravatar because the mystery man avatar looks terrible and it makes you look like an amateur.
8. Don’t Forget To Post Some Content
The jury is out on this one because most bloggers say you should post at least twice a week and others say once every day.
The choice is really up to you I think that posting twice a week is a bare minimum three times a week is perfect. But there again it’s really up to you.
What I did was post on a Tuesday and Friday every week and then I increased it to Tuesday Wednesday and Friday. I’m trying to post at least five times a week, it’s a bit of a challenge but I’m getting there.
I would love to hear are your Thoughts about this article. Please leave a comment below. Thank you