Facebook is no longer just a social networking website. It is one of the most prominent and powerful Internet companies operating today.
Its rise has been unprecedented, and Facebook has been integrated in countless other applications, websites and companies.
Big businesses rely on Facebook’s platform to launch new marketing campaign and connect directly with consumers. Facebook is also integral to people’s social lives.
Boasting almost 1 billion users, many people are reliant on Facebook to keep in touch with friends and family, share locations, play games and take photographs. Therefore, it is no surprise that many of its users, along with the business world, are wondering what Facebook will do next.
Facebook’s Recent Additions
Facebook is constantly changing, and it is always striving to identify new trends and user requirements. Recently, Facebook launched a separate Windows application for its messaging service.
Internet instant messaging has existed for years, but many people rely on Facebook’s messaging system as it is one of the easiest ways to connect with friends from contact lists.
Facebook identified this, and developed messaging software that does not require a web browser.
Acquisitions and Spotting Talent
For years, Facebook has been adept at spotting rising businesses and start-ups with potential and acquiring them for their portfolio.
Facebook has always said that it does this to buy talent, rather than companies, but these purchases have always been an indicator of what Facebook plans to do in the future.
The most popular acquisition has been Instagram. Facebook paid almost £1 billion for the photograph capturing and sharing software and, soon after the buy-out, it was integrated in the Facebook platform and quickly changed the way users take and share photographs.
Facebook recently purchased Face.com; an Israeli-based company that specialises in facial recognition software. Although no officials announcements have been made, it seems likely that it will be integrated in Facebook in the near future.
The implications seem obvious, as users can already tag themselves in photos for identification.
It is anticipated that this software may be able to do the tagging automatically, as it could be able to identify users based on previous tags.
However, the acquisition has already raised eyebrows. Facebook has struggled with privacy issues in the past, and many are worried that this may be a step too far for users who are concerned about keeping their online identity as low profile as possible.
Games, Games, Games
Mark Zuckerberg recently announced that gaming, like most activities, has to have the social experience integrated with it as people want to play with their friends.
Although Facebook has always had success with games in the app centre and has the gaming giant Zynga behind them, it is anticipated that they will soon capitalise on the ever growing casual mobile gaming market.
As users are encouraged to make in-game purchases with real money, it could be another way for Facebook to boost its revenues. Facebook games such as Farmville have been successful for years, but expect even more to come from Facebook in the future.
Promoting and Advertising
Facebook has been trialing a new scheme in New Zealand which allows users to pay a small fee to boost the popularity of their status updates.
If a user wants to make sure that their friends read what they are sharing, they can pay to keep the update at the top of the News Feed. Normally, the News Feed is generated and populated by recent updates first, but this feature would mean that paid posts could be ‘stuck’ at the top for a determined amount of time.
It is anticipated that companies who want to make their advertising seen will also find this feature very useful if it is implemented globally.
Predicting the next big thing or the next move of social media’s major players can be a tricky science at the best of times. SEO Brighton offer social media campaigns to help your business get the very best out of your profile, business or fan pages.