Google has got two new algorithm updates on the block, the Panda and the Penguin. Panda 3.5 was launched on April 19 and already hit many sites on the Google block to extinction. So what happens if Google puts your site inside the Panda jail? How do you get out of Panda? Read on.
Evaluate Ranking Sites
If your site has been hit by the Panda, the first thing that you need to do is to check and re-check the search queries that you have lost traffic for.
Then initiate a search with 10-15 of these queries and examine the top ranking search results that land up subsequently on the Google page. Check the security measures they implement and the way they include ads in their pages.
You may need to lower the Ad-to-Text ratio in your page, as it is confirmed that Panda lashes back if it finds more of advertising than content on your pages.
Seo experts who analyze site quality aspects have done researches on the same and come out with one observation – if 16% of the total sites ranked on Google have been hit by the Panda, 95% of these are related to commercially motivated terms – product names, travel locations, services, household appliances and most importantly tech blogs.
Panda has struck these systematically and quarantined them from making appearance.
Your next step would be therefore to examine the ranking sites that are doing it all right, against the same search queries as yours, and formulate your website(s) in their line.
Content – Quantity Also Matters
Content quality and quality content – if this is what you have always paid attention to, now is the time to focus on the quantity of it too. Why? Because Panda is seen in general to hit sites which have “thin” pages, pages which sometimes contain no more than 50 words.
While these had worked to pull traffic earlier, Panda, on its arrival, has wiped them out.
So if your site has been put behind the bars because of too less content, bulk it up with the most current updates for moving on.
We suggest that you also no-index pages having high bounce rate or high exit rate on your site. Also wipe out pages that have not experienced traffic footfall for quite some time.
To repair a low bounce rate, you should try to make sure that your site pages match the search intent optimally with relevance and value.
Repair Your Link Profile
Google hates low-quality links. So if your site has an abundance of that, as also links from sites which Panda has put behind the bars, remove them. You must also try to grow links naturally by improving your reputation and proficiency in the SEO world.
More about how to get out of Panda? Increase the value of your content by-
- Adding relevant video
- Adding images
- Adding authority links
- Lessening ads
- Enhancing quantity
- Reducing duplication
Done rightly, all these will contribute to pull your site out from the Panda jail. Panda is all about quality and when it finds that in your site, it will release it right away.