If you have a SEO blog, the chances are you are fighting significant competition in the SERPS. Unfortunately, most people consider the top ten results to be authority sites, whether they offer value and relevance, or not.
While paid optimization methods, such as Google Adsense, can certainly strengthen your position, they can also be horrendously expensive. Thankfully, there are plenty of ways to push your site to the number one spot organically.
Develop an SEO Strategy
Obtaining a powerful and sustainable position within search engine result pages requires the development and implementation of a solid search engine optimization (SEO) strategy.
Organic techniques can yield remarkable results as they help direct a steady flow of traffic to your site naturally. Unique content should be at the core of your strategy.
Create Relevant Content
Google craves relevancy, which means you need to produce high quality SEO content that is relevant to search terms people use to find sites like yours. If you can maintain relevancy, you will effectively provide search engines with the food they require to keep your site at number one.
In addition, your content will attract backlinks, which allows you to preserve stronger positioning for longer. SEO content is simply content optimized for your targeted keywords.
Many website owners throw in the towel too soon, giving up when they fail to see results. Making it to the top spot is not going to happen overnight, so it is crucial to be consistent and continuously implement your SEO strategy.
Additionally, you need to understand that posting one or two articles a month will not yield the results you desire. You have to post and share valuable and engaging content frequently. We refer to this technique as content marketing.
Use Content Marketing
Besides increasing your site’s exposure through the number of backlinks you attract, content marketing helps you generate leads, retain the attention of your readership, improve your website’s accessibility, boost your customer retention rates, and maintain long-term positioning within Google’s SERPS. Ultimately, this leads to an increase in direct sales and your revenue.
Implement Local SEO Tactics
Local SEO can offer results similar to content marketing. Internet users are refining their search criteria, adding specific locations to their main search phrases.
Therefore, it is vital to optimize your SEO blog with keywords that include your business’s location. Even if you work purely online, customers want to know they can buy products and services within their immediate area.
Google Places and business directories are just two of the many tools you can use to amplify your online presence. The main benefit of local SEO is that the right keywords will deliver Internet users who are actively searching for your offering directly to your site.
Essentially, you cannot go wrong with an SEO strategy that consists of both local search marketing and content marketing. If you implement your strategy correctly, you not only attract a steady flow of organic, qualified traffic, but you create a competitive advantage that will help you outlast your competitors. These organic techniques also work for you constantly, which ensures your website benefits 24/7.
If you are after the gammult of digital marketing, SEO Brighton offer both onsite and offsite SEO. If you are currently sourcing content marketing and implimenting a link building campaign be sure to pick reliable service provider, who can back up their assertions with case studies and satisfied clients.