LinkedIn Profile Do’s and Don’ts


LinkedIn is the hip social network for businesspeople and professionals, and you need to join the party. Whether you’re new to LinkedIn or not, here are some profile do’s and don’ts you should keep in mind.linkedin LinkedIn Profile Dos and Donts

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Do Start By Connecting with Real Contacts

Your LinkedIn connections should be a reflection of your real life; they shouldn’t include people you don’t even know. Start by connecting with the people you do know, such as past and present coworkers, friends, clients, and even family members. You should focus on building relationships that are real; you should not just try to get as many as possible in order to pad your network. If you haven’t genuinely conversed with someone, you are of no benefit to each other’s networks.
Don’t Neglect Your Photo

People want to put faces to names, so make sure you upload a good, professional photo to your LinkedIn profile. The key word there is “professional.” This isn’t Facebook, so don’t worry about choosing the photo that makes you look like a lot of fun. Also, make sure your photo is of YOU. Photos of anything other than your beautiful mug are completely irrelevant and should be nixed.
Do Update Your Information Regularly

Your LinkedIn profile is supposed to help you in your professional pursuits, and other professionals will look at it. If you create a LinkedIn profile and determine you’re not thrilled with the site, don’t just abandon your profile. Either delete it, or at least keep the information current. If you are actively using your LinkedIn profile, never forget to update it to reflect changes immediately.
Don’t Get Personal

Once again – LinkedIn is for professional purposes. This means you shouldn’t get too personal on it. It’s fine to mention some of your personal interests, for example, but you shouldn’t go into great detail about your family, hobbies, friends, etc. Stick to work and work-related information. Additionally, don’t use LinkedIn in the same way you would use Facebook or Twitter, for instance. If you need to send a personal message, do so in a more appropriate channel.
Do Fine Tune Your Profile

Your LinkedIn bio matters a great deal. It’s what others will read when they want to learn more about you, so you need a bio that will impress. Take some time to read a lot of LinkedIn profiles to get an idea of what works and what doesn’t. Spend time crafting your bio so that it’s as good as you can make it. Edit carefully, and never post a bio that contains spelling, grammar, or punctuation errors. Take as much care with your bio as you would with your resume or portfolio.
Don’t Be Afraid to Reach Out

LinkedIn is a place where you can meet other professionals and form valuable relationships. Just because you don’t know someone doesn’t mean you can’t connect with them. Reach out and send messages. A great approach is to ask a mutual friend to introduce you. If you put an effort into building your connections, your network will naturally grow and thrive.

linkedin pen 300x225 LinkedIn Profile Dos and DontsAndrew Surman is a marketing pro and freelance blogger who loves to write about thriving business practices and today’s top entrepreneurs.

Photo Credit: Socialmediamx

pixel LinkedIn Profile Dos and Donts
 LinkedIn Profile Dos and Donts

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6 Responses

  1. Becca says:

    That is an awesome post. You have really layed out your points in great detail. Very easy to follow with good content. We should take get hold of this post, read and impliment the points outlined.
    Becca recently posted..Arborists WilliamstownMy Profile

  2. This is such a great post. I saw a guy with a profile picture of him with his shirt off (and it shouldn’t have been). I would never be taken seriously if I did the same thing (although I’d probably get a lot of profile views).

    I’ve started to check my profile regularly and I’m always surprised by the places where updates can be made and LinkedIn makes it really easy to keep on top of it, which I appreciate.

    Thanks for this great post!
    Kimberly, The Fur Mom recently posted..Cats vs Dogs | Introducing Resident Felines Jaffrey and CosmoMy Profile

  3. Amanda from BuySellWordPress says:

    Well, I can’t say that I’m an active user of LinkedIn, but still i guess that this is a perfect network for all people who’d like to find another job, who’d like to find new employees, colleagues or just people for collaboration
    Amanda recently posted..Business WordPress ThemesMy Profile

  4. Abhishek from gender diversity says:

    LinkedIn is one of the best platform to connect with professionals from different areas. While making a linkedin proifile, one must try to ensure than profile is 100% complete with details of expertise, previous jobs, picture. Additionally, having recommendations on the linkedin profile makes it more impactful.

    Its also essential to join relevant groups on Linkedin which then allows to connect with people that area a part of the group.

  5. richa from social media marketing says:

    LinkedIn is undoubtedly a wonderful professional site. The dos and donts that you have mentioned are sure to be given a consideration. Getting personal on linked in is not a right thing to do as it is a platform to build your professional relationship. Thanks for this informative share.

  6. Dipa from baby shower presents says:

    Do you refuse ‘connections’ with people? If yes, what are the main reasons behind doing so? Can there be such a thing as a ‘bad contact’? Can it impact your prospective jobs etc?
    Thanks for the share, and thanks in advance for answering my queries!
    Dipa recently posted..How to Sell Gold CoinsMy Profile

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