This is usually a business’ or individual’s own website(s) but can also be to social network sites such as a Facebook or Google + page.
Search engine optimization (SEO) can be a key factor in luring customers on to a website. Utilizing SEO for small businesses is the key to achieving and maintaining a high ranking on the major search engines, because an attractive website means nothing unless it is visible and can be found by the prospective customer.
Why SEO Is Important?
Suppose that a small business offers baby crib mattresses for sale. These mattresses are made from organically derived material, do not contain toxic chemicals, and are highly resistant to the buildup of mold, bacteria and allergens.
There is a large consumer population interested in purchasing one of these crib products, and these people will undoubtedly search the Internet using specific terms.
One of the great things about online marketing is you can more specifically target terms and the type of customers that are profitable for your business. Businesses need to focus on their niche in the marketplace.
The goal of using SEO for small businesses is to develop a website and corresponding ad campaign that targets the specific products or services.
For example, when creating an advertising campaign, the company selling these products will want to include the most relevant search terms possible.
Natural materials, organic crib mattresses, hypoallergenic baby mattresses are all relevant search phrases, likely to attract attention.
If the website contains text and pictures that utilize these phrases, but the ad campaign uses only general phraseology concerning bedding products, the search engines may not feature the content as prominently in their rankings.
Matching Advertisements to Web Content
In the highly competitive online marketing industry, website content must be not only relevant to the product or service offered, its wording must be unique.
The actual text on the product pages should accurately describe the items for sale or the service offered. If there is anything unusually different or new about the product, information along this line should be mentioned.
The advertisements used should contain phrases that are included on the Web pages. Using proper synonyms that match the keywords chosen will help to boost the ranking on Google or other major search engine.
Long gone are the days where a simple, static website with a few links to product pages is sufficient to attract the attention of the search engines. The Web has gotten a lot more crowded in recent years.
Content must be carefully phrased, the pages on the site must specifically refer to certain products, services or customer concerns, and the keywords chosen must be targeted not to the general population but to those actually interested in buying.
How Design and SEO Are Tied Together
Professional Web design consultants have the job of looking at the product or service offered by the small business owner, constructing an attractive landing page, scouring the market for the target audience, and building a list of relevant keyword phrases.
The business of attracting customers involves location demographics, buying habits, age and gender studies, and online search tendencies.
One often overlooked factor in online marketing is how well does your website convert. Many websites put too much on getting traffic rather than have a compelling, visually impressive design and features that attract users and keep them on the website.
Business Should Get Help With SEO and Online Marketing
It is nearly impossible for a small business owner to tackle the job of SEO alone. Outside help is necessary to insure maximum exposure of the website.
Gaining a favorable ranking from the search engines is critical, as part of a broader Internet marketing strategy, which may include blogging, video, graphics, paid advertisements, and email marketing.