I bet you gasped when you read the title of this post. The reason why you probably gasped is because you’ve heard everywhere that content is king. But I’m going to share with you today the reason why content is not King per say.
As we all know already that Google doesn’t only just use seo when it comes to ranking a piece of content. There are many other factors that Google uses such as backlinks, content quality, outbound links etc. So we already know that content alone will not guarantee high rankings in search engines.
I was reading a post the other day of a lady who said that she started her blog at the beginning of this year. She wrote 30 articles and all she received were a handful of hits per day and one or two comments on a few of her articles.
She was devastated and felt very deflated because she thought that if she wrote quality content ,she would somehow get thousands of visitors per day and the search engines would love her. But she found out that this simply was not the case, she found out that content is not King.
What is king then?
Now I’m going to reveal to you what really is king even if you have rubbish content. When it comes to the Internet there are a few Kings that if you can use them individually, you will get far more results.
Traffic and promotion are the real kings of the Internet. If you know how to use these two Kings you don’t even need to play by Google’s rules.
You can have the best content in the world but if you don’t know how to promote it, then you’re dead in the water. A website without traffic is as bad as a piece of content without any traffic.
We all know the analogy of an advert on the moon, there’s no point because no one will see it. This is the same thing when it comes to content.
What do I do with my content then?
There are a few things you need to consider when writing a new piece of content
- How you’re going to promote it?
- How are you going to get your content out there to the masses?
If you cannot answer these two simple questions then you are probably just wasting your time writing the content. Don’t get me wrong, Google will index your content and you may get a few organic visitors to your website but this alone is not good enough.
You need to have a traffic and promotion strategy if you want to get the most out of every piece of content that you write.
There are a few things you can do to promote your content for maximum impact and I’m going to share a few with you.
If you have WordPress then it makes promoting your content that much easier but if you haven’t, it doesn’t matter because you can use the same methods.
1#Ping Your Article
This is easy. You can just use PingGoat or pingomatic or those of you who have WordPress you can go to settings, click on writing at the bottom under “update services”. Then simply open the link then copy and paste the URLs that are in the text file here.
Pinging your article has great benefits because it tells all of the search engines that you have new content which causes them to come over and index it. Google is quick at this but other search engines are slow so in essence, you are telling them you have fresh content for them to spider.
This is an old method to all the old school marketers but do not underestimate its power because every article has the potential to go viral.
The best way to bookmark your article is by using only wire or ping FM or both, that way you can submit your article to over 50 different social media sites with a click of a button. If you have WordPress, only wire has a plug-in that bookmarks your article automatically.
This is only going to work if you have a WordPress or BlogSpot blog. What you have to do is comment on high PR websites like ComLuv.com and others. I have a massive list of CommentLuv enabled blogs click here. You can get vast amounts of traffic to your article by using CommentLuv and I recommend buying the premium version.
This is exactly the same as the previous point; just manually comment on these highly trafficked or high PR blogs. There are two things you must do, one is to have a Gravatar and the other is to make sure your comments are sensible because we all know spamming does not work.
5#Ask people to share your content
Make sure that you ask people to share your content. It does not hurt to ask your visitors to share your content via twitter, Facebook and other social networks. You can also ask them to comment on your article.
Most people do not want to be the first person to leave a comment on your blog post so to encourage your visitors to leave a comment you can write down a few comments yourself. If you do this people will be more likely to leave a comment.
I have only covered a few traffic generation methods; the reason for this is because I have created some powerful traffic generation articles within this site. If you would like to read more traffic generation strategies you can click here.