Google is going though another phase, it is morphing into a “controlling dictator”.
They are slowly killing anything that gives the webmaster the upper hand.
Ranking Tricks That Are Dead Or Dying
“Keyword stuffing” was all the rage in the early 2000’s and it could get you the top spot within days. SEO was also the new kid on the block around 2003 and it has been used to get websites highly ranked within the search engines.
The problem has been that from then until now 2012 it has been abused and manipulated to a point where Google is doing something about it.
Many Webmasters were using a variety of different “Automated bots” and unethical methods to manipulate the search engines for financial purposes.
But over the last 18 months Google has slowly started to destroy every single ranking trick or method that marketers have used to get high rankings.
Link wheels, mass bookmarking, multiple web 2.0 creation, mass article marketing, automated back linking etc have all been killed off slowly with every new Google update.
SEO Is Now The Target
I was listening to Matt Cutts at a conference the other day and he was asked a very good question about SEO and over optimisation. The question is below
Did you hear what Matt said?
He said that there is going to be a new algorithm update that is going to be released that will level the SEO playing field.
It looks like traditional SEO is under fire.
Traditional SEO involves basically having your targeted keyword everywhere on your site.
Correct H and title tags, back links from relevant sites, on page SEO, off page SEO etc the reason why this is being targeted is because many people have manipulated this over the years.
This new algorithm update is like a “two edged sword” it will stop big companies with big budgets from dominating the rankings and at the same time stop SEO savvy Webmasters from getting good rankings within the search engines.
So too much SEO will get your website penalised – “This is getting too much to bear”
Does Google hate SEO?
Well Matt Cutts says no but I beg to differ. It is like with every new algorithm change the more Webmasters are pushed into the dark.
I Said this in one of my other articles and that is
“There will come a time when you will not have a clue about what Google looks for when it comes to ranking websites”
What Do We Do Now?
This is quite simple all you have to do is stop over optimising your website (whatever that means!) and begin to diversify your traffic.
You have to really concentrate on diversifying your traffic so you are protected from every Google update that is released.
As a blogger one of your main objectives must be to build a list so you have “traffic on tap”
If you cannot do this (try to build up your RSS subscribers so that every time the release an article you subscribers are automatically updated.