Having the right topic, script, and casting are all essential elements to promotional video making, but they are not enough. You also need to consider the technical side of video making since it also has the ability to detract or enhance a customer’s overall viewing experience.
The most important features that have to do with behind-the-camera work for promotional videos have been listed below to help you get started.
HD Video Quality
Opt for a 1080p HD format as often as possible because this will ensure that your video would play beautifully even in the largest and most expensive displays or screens.
HD Audio Quality
Then again, don’t just concentrate on the image quality of your video. Pay attention as well to its audio quality and, yes, it’s best to make sure that your audio is of HD quality as often as possible, too.
Few people also realize that perfecting the sound of your video is often harder compared to what you need to do to improve a video’s image quality.
Always consider the background noise that naturally comes with any setting and do what you can to minimize it before, after, and while shooting your video. You also need to determine if it would be strategically better to use a voiceover in certain parts instead of letting cast members speak.
Lastly, be careful when adding background music. You need to make sure it’s not too soft or too loud – especially if it will play while there’s dialogue.
A Unique Factor
There must be something unique about your promotional video for it to become an unqualified success. However, don’t just add something new or different for the sake of it.
You need to make sure that a particular unique feature will indeed add value to your video and may even become its competitive advantage.
Altered to Appeal to Your Target Market
So you want to make a funny promotional video. That’s great, but what exactly is something “funny”? When answering, don’t think about your version of funny. Instead, focus on the kind of sense of humor that your target market has and work from there.
It’s what makes them respond effectively to your video that counts – always.
Add Variety through Camera Shots
Finally, it’s extremely boring when you stick with just one angle for the entire video. Play around with different camera shots and angles so that you can capture the most interesting sides to every scene.
Are You Ready to Make Your Own Promotional Video?
You now know everything that’s essential to making a successful promotional video, but do you have the kind of Internet connection that’s necessary to this task as well? A slow connection will hamper your access to video tutorials, videos posted by the competition, and all the other videos which you’d like to review and analyze. Contact a broadband expert if you are unsure about the quality of your Internet service. A Broadband Expert compares Internet providers and, among other things, he can also ensure you have the best mobile broadband service to meet your needs.
Krystine Joy Sitjar is a freelance writer; a tech and SEO virtuoso, she loves to write just a about anything. She also loves to eat
Durian as well as green mangoes.