Some people will actually abandon a website if the loading or search function takes too long.
This is why it is necessary to have a very fast web server, a fast connection and enough space to handle all the data that will be transferred.
Recent studies suggest that online shoppers expect a website to load within two seconds or less.
What is even more staggering is that 40 per cent of shoppers will completely abandon a website if the loading process takes more than three seconds.
This can have huge implications and seriously damage your revenues. Every sensible company builds a website to attract business, not drive it away.
Will have a lot of different functions, and even more so if you sell any services or products via the website.
There are so many things that have to click and fall into place at the right time in order for the transaction or the purchase to be successful. Airline websites have this problem, especially when it comes to their search functions.
A lot of customers will basically move onto a different airline provider if the search function takes more than 10-15 seconds.
Many people have different tips on how to speed up your website and some are easier and more effective than others.
A Few Golden Tips
A basic thing to keep in mind is that you should not put too much information on your website unless you really have to.
It might be worth considering the need for the fancy flash animations at the start of every loading page. Scale down on everything that is not essential to the success of your website and you will free up storage space on your server as well as bandwidth.
This Might Suprise You!
Some businesses using very slow connections and not adopting a competitive approach. Even some of the emerging ecommerce websites are using GPRS or a dodgy 3G network.
Ecommerce requires smaller websites that load at a faster pace to keep the visitor occupied throughout their visit. When they start seeing nothing but the ‘loading message’ status they will shut down your website and take their business somewhere else.
For a larger business, one that relies heavily on internet sales, this can cost them quite a lot of money.
If just 10 or 15 people a day stop using the service because of a slow website this will suddenly turn into 3500-5000 people a year where you will have lost revenue.
If a product has an average value of £10 this could lose you between £35,000 and £50,000 per annum. One can only shudder at the amount of money to be lost if the number of people leaving your website doubles or triples on a daily basis.
A website should be run in the same way as a store in respect that the client’s happiness always comes first and information and products should always be available when they require them!
About the Author: Jonny D has spent his career working in marketing, and now currently for Ladbrokes.