Why Having A Fast Website Matters


slow internet connection 771988 Why Having A Fast Website Mattersmay 22 2006 my first laptop 300x225 Why Having A Fast Website MattersThe speed of a website is particularly important to companies conducting their business online.

Some people will actually abandon a website if the loading or search function takes too long.

This is why it is necessary to have a very fast web server, a fast connection and enough space to handle all the data that will be transferred.

Recent studies suggest that online shoppers expect a website to load within two seconds or less.

What is even more staggering is that 40 per cent of shoppers will completely abandon a website if the loading process takes more than three seconds.

This can have huge implications and seriously damage your revenues. Every sensible company builds a website to attract business, not drive it away.


Modern Website’s

Will have a lot of different functions, and even more so if you sell any services or products via the website.

There are so many things that have to click and fall into place at the right time in order for the transaction or the purchase to be successful. Airline websites have this problem, especially when it comes to their search functions.

A lot of customers will basically move onto a different airline provider if the search function takes more than 10-15 seconds.

Many people have different tips on how to speed up your website and some are easier and more effective than others.


A Few Golden Tips

A basic thing to keep in mind is that you should not put too much information on your website unless you really have to.

It might be worth considering the need for the fancy flash animations at the start of every loading page. Scale down on everything that is not essential to the success of your website and you will free up storage space on your server as well as bandwidth.

internet speed test Why Having A Fast Website Matters


This Might Suprise You!

Some businesses using very slow connections and not adopting a competitive approach. Even some of the emerging ecommerce websites are using GPRS or a dodgy 3G network.

Ecommerce requires smaller websites that load at a faster pace to keep the visitor occupied throughout their visit. When they start seeing nothing but the ‘loading message’ status they will shut down your website and take their business somewhere else.

For a larger business, one that relies heavily on internet sales, this can cost them quite a lot of money.

If just 10 or 15 people a day stop using the service because of a slow website this will suddenly turn into 3500-5000 people a year where you will have lost revenue.

If a product has an average value of £10 this could lose you between £35,000 and £50,000 per annum. One can only shudder at the amount of money to be lost if the number of people leaving your website doubles or triples on a daily basis.

A website should be run in the same way as a store in respect that the client’s happiness always comes first and information and products should always be available when they require them!

About the Author: Jonny D has spent his career working in marketing, and now currently for Ladbrokes.

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13 Responses

  1. Robert says:

    Jonny it’s so true what you have written in this article about slow websites. Google will also penalise your website if it loads slowly.

  2. Simmeon says:

    Hi Lou,

    Only 2 days ago I completely redesign my blog. Not solely to improve the load speed, but I felt I had too much information on display.

    In this day and age people don’t have time to be waiting around like its 1999. They want to fast and they want it now, I try and keep special attention to this at all times.
    Simmeon recently posted..Spy On Your Competition Using Bit.lyMy Profile

  3. used tires says:

    Good points, Robert. The patience of users is growing thinner and thinner with each day and even minor delay in loading of a website can lose it many potential visitors. I always try to find the best host to ensure not just overall fast connectivity but especifically to my target region, as the case may be. Good tip about avoiding too many heavy flash graphics in the intro. I hate sites like that. Just a small flash animation after the main site has loaded is ok.

    used tires recently posted..How to be proactive about used tire problemsMy Profile

  4. Jeff Hopp from Denver Mobile Marketing says:

    Google will penalize a site for being slow, but visitors are even more harsh. They will completely give up and never come back to a slow loading site. These days, we want what we want and we want it now!
    Jeff Hopp recently posted..How The New Google Plus Local Changes Will Impact BusinessesMy Profile

  5. Joy from Enneagram workshops says:

    Very true. It’s good to note that people opt for online shopping because it’s fast and convenient. Otherwise, it will just be the same thing as shopping in traditional stores and be kept waiting for ages for your turn. I hope website owners that sell products would take note of your article and follow your suggestions.

  6. Bhushan tank says:

    I never read such an elaborated articles.Google will also panelize and to make fast your websites as well,My personal view about this issue is that visitors don’t come website as soon as which are slow.This is such a great debated topic.
    Bhushan tank recently posted..ERP Software CompanyMy Profile

  7. richa from wordpress developers says:

    I completely agree with you that having a fast website is really important. It becomes really annoying when web pages takes too much time to load. Visitors want everything to be quick and lightening fast. That is an important issue that website owners just cannot avoid. Thanks for those useful tips.

  8. Marnie Byod says:

    The fastest of loading page in a certain website is truly matters. Based on my experience slow loading page website is quite boring and annoying. Time is gold for us and faster website is very important.
    Marnie Byod recently posted..property promoting videosMy Profile

  9. Perk says:

    Having a fast websites really matters a lot. Fast website makes your readers very comfortable.
    Thanks for sharing it…………
    Perk recently posted..Watch Amazing Spider man Online free | Amazing Spider man movie (2012) Free downloadMy Profile

  10. Don from bali thatch huts says:

    Site speed is of utmost importance to those who value their time online, it can be disappointing for anyone to wait longer than usual and this gives the impression that the company is inefficient. Thanks.

  11. Emilia from portable building says:

    Site speed IS important! Can you imagine waiting ages and ages and ages for a website you need to browse to load? That wouldn’t be very fun. That denotes an incompetent website owner. Thanks for these tips, I’ll be sure to keep them in mind!

  12. Michael from sms pay says:

    This is an ideal post for the entrepreneurs who want to make huge and huge leads. Website loading time can really become a nightmare for the sites that take ages to open.. I always make it a point not to keep my site too heavy with images and vids floating in my site to turn off my potential customers.

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