I been online for a few years now and I’ve heard so many different buzzwords and one-liners like content is king or is not about quantity but about quality. I have also heard other buzzwords that people think are true especially newbie’s but they are total nonsense.
Now one of these buzzwords is unique content and how important it is for your website to rank in Google. Over the last few years I have found this not really to be true and I will show you why in this article.
90% Old 10% New
There is so much information on the Internet today that it can be quite overwhelming but I found out something during my research. When I’m researching a topic for new blog topic I found that one thing seems to stick out like a sore thumb and that is nothing is really new.
I have read many blogs and many articles on websites, some authority and others not but the information seems to be the same for example what’s new about SEO?
Well the answer is not much! Most of it hasn’t changed over the last 10 years. Whenever I’ve been reading articles about SEO most of it is exactly the same as two years ago i.e. keywords, back links, on page SEO, Meta tags and the list goes on and on.
The only thing that has really changed is the title and the format of how this information is being presented and I will give you an example of this.
Five SEO practices that will kill your blog
1. Backlink spamming
2. No keywords on your site
3. Keyword stuffing
4. Not using H1 tags
5. Not interlinking your posts
Now watch how I mix up this article with the same sort of information but still nothing new.
Five Reasons Why Your Blog Does Not Rank In Google
1. Not link in your old posts to your homepage
2. Too many PR N/A backlinks
3. Incorrect keyword density
4. Targeting the wrong keywords
5. Not utilising H1, H2 and H3 tags
Can you see what I have done? Not much!
All I did was change around some of the wordings and headings but the information will be just the same, OLD!!
Don’t get me wrong you do find some new golden nuggets hidden within some old information that has just been rewritten. So it is probably safe to say that an article that has 10 points maybe two of them may be brand-new concepts while the other eight are probably old news.
Is There Anything Wrong With This?
No there is nothing wrong with this whatsoever. In fact this is great because you can have a steady stream of “fresh rewritten content” for your blog forever.
Is Anything Truly Unique?
I would like to go a bit deeper into the 90% old 10% new rule. Out of all the content that is written online today only around 10% of it is new the rest is all repeated, reposted or rehashed. You could take the news for instance, all the news institutes report about the same thing but in different words. But with any major new story all news channels will be reporting it.
It’s just like in blogging there are some new concepts and strategies are completely unique but then after that everything is just copied and rewritten.
When a new concept has been released and then you rewrite it with your own spin and experience the content is unique in the eyes of Google but when you really look at it, it is not.
It Doesn’t Matter Anyway
No it doesn’t matter because there are more people creating blogs than there is people maintaining or continuing with them. An example of this would be if 10 newbie’s created a website last year how many of them would still be updating the site today? Probably only three.
So after a while you will get a pyramid effect basically there are more inexperienced bloggers than experienced one’s, you find this on the warrior forum.
A lot of the products are just the same old information rehashed and experienced marketers would probably steer clear of them. For newbie its fresh information and they buy.
This also goes for websites also most of your readership depending on your niche is probably new to the industry and then try to find out how to get started.
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