You Don’t Need Unique Content To Have A Successful Blog


You Dont Need Unique Content To Have A Successful You Dont Need Unique Content To Have A Successful BlogI been online for a few years now and I’ve heard so many different buzzwords and one-liners like content is king or is not about quantity but about quality. I have also heard other buzzwords that people think are true especially newbie’s but they are total nonsense.

Now one of these buzzwords is unique content and how important it is for your website to rank in Google. Over the last few years I have found this not really to be true and I will show you why in this article.

90% Old 10% New

There is so much information on the Internet today that it can be quite overwhelming but I found out something during my research.  When I’m researching a topic for new blog topic I found that one thing seems to stick out like a sore thumb and that is nothing is really new.

I have read many blogs and many articles on websites, some authority and others not but the information seems to be the same for example what’s new about SEO?

Well the answer is not much! Most of it hasn’t changed over the last 10 years.  Whenever I’ve been reading articles about SEO most of it is exactly the same as two years ago i.e. keywords, back links, on page SEO, Meta tags and the list goes on and on.

The only thing that has really changed is the title and the format of how this information is being presented and I will give you an example of this.


Five SEO practices that will kill your blog

1. Backlink spamming

2. No keywords on your site

3. Keyword stuffing

4. Not using H1 tags

5. Not interlinking your posts


Now watch how I mix up this article with the same sort of information but still nothing new.


Five Reasons Why Your Blog Does Not Rank In Google

1. Not link in your old posts to your homepage

2. Too many PR N/A backlinks

3. Incorrect keyword density

4. Targeting the wrong keywords

5. Not utilising H1, H2 and H3 tags


Can you see what I have done? Not much!

All I did was change around some of the wordings and headings but the information will be just the same, OLD!!

Don’t get me wrong you do find some new golden nuggets hidden within some old information that has just been rewritten.  So it is probably safe to say that an article that has 10 points maybe two of them may be brand-new concepts while the other eight are probably old news.


Is There Anything Wrong With This?

No there is nothing wrong with this whatsoever. In fact this is great because you can have a steady stream of “fresh rewritten content” for your blog forever.


Is Anything Truly Unique?

I would like to go a bit deeper into the 90% old 10% new rule. Out of all the content that is written online today only around 10% of it is new the rest is all repeated, reposted or rehashed. You could take the news for instance, all the news institutes report about the same thing but in different words. But with any major new story all news channels will be reporting it.

It’s just like in blogging there are some new concepts and strategies are completely unique but then after that everything is just copied and rewritten.

When a new concept has been released and then you rewrite it with your own spin and experience the content is unique in the eyes of Google but when you really look at it, it is not.


It Doesn’t Matter Anyway

No it doesn’t matter because there are more people creating blogs than there is people maintaining or continuing with them.  An example of this would be if 10 newbie’s created a website last year how many of them would still be updating the site today? Probably only three.

So after a while you will get a pyramid effect basically there are more inexperienced bloggers than experienced one’s, you find this on the warrior forum.

A lot of the products are just the same old information rehashed and experienced marketers would probably steer clear of them. For newbie its fresh information and they buy.

This also goes for websites also most of your readership depending on your niche is probably new to the industry and then try to find out how to get started.


Do You Agree Or Disagree With Me? Please Tell Me Why?

Robert Jones Sig You Dont Need Unique Content To Have A Successful Blog


pixel You Dont Need Unique Content To Have A Successful Blog
 You Dont Need Unique Content To Have A Successful Blog

About Robert Jones

This is one of the most powerful Internet marketing website resources on the net today. If you are interested in Internet marketing and want to succeed online then continue to browse through this site and you will be sure to find gold in every article. Connect With Me+ If you are a guest blogger please Click Here Robert – owner of

15 Responses

  1. Tracyann0312 says:

    But fresh content are very important to many readers because they want to enhance the content they may do. However, if that can be the case, then maybe we should have try it for better!
    Tracyann0312 recently posted..חינוךMy Profile

  2. Sanjeev from promote a blog says:

    It can be true for many articles. I think Blog updation frequency also plays its part. On more frequently updated blog there may be some re-purpose or re-structured articles which can go well.
    Sanjeev recently posted..Business Blogging: 5 Risks Which Needs Mitigation on Your BlogMy Profile

    • Robert says:

      hey there my friend for dropping by. I agree with you Sanjeev and there is nothing wrong with restructuring article ideas and adding your own twist and spin. I guess if you have a highly updated blog You will have a high chance of repeating information in a different format. In the blogging sphere you can’t really get away from it.

      • SEOGuy from Viral Traffic Team says:

        I agree with you that content can be released again that is similar to the content that we have done in the past.

        However, with so many options available to write to within any given niche I believe the more you stand apart from the crowd the better. One way to do this is to go after additional and other keywords within your entire package which would mean continued different content from previous in most cases.

        I do have a question though.

        Doesn’t the title within a WP blog count for an H1 tag? I put in H2… H3 and such but leave the H1 to the title. Am I making a mistake?
        SEOGuy recently posted..5 of the Best Ways to Increase Online TrafficMy Profile

  3. Amanda from BuySellWordPress says:

    Probably I won’t share your opinion concerning content. I think that in any case this is the most important thing for every blog or site. And I’m sure that today there is even such a tendency in a society to provide people with unique and fresh content. Those ones who don’t do it, won’t achieve great results
    Amanda recently posted..WordPress ThemesMy Profile

    • Robert says:

      Good morning Amanda well in the UK this morning time :-) . fresh content is very important but when you do a bit of research you find out that it’s not really all that fresh because For the most part it’s been said before somewhere else. the only difference is that the person who is posting the article has put their own experience and spin on a well known piece of information. Sometimes it can be very hard to come up with 100% unique content that is not seen anywhere online unless you share your own personal experiences and stories then it can be 100% unique. But like I said in your article if you wish to read ” 10 ways to lose weight in 10 days” most of the stuff will probably be repurposed but two or three other points may be revolutionary.

  4. Michael from Fast Cash Loans says:

    Hi Robert,

    I thought that writing fresh, new content was the only side to writing a successful blog! Looks like i have a lot to learn before i decide to create my own blog.

    I do understand what you are saying though Robert, 90% of content is just reworded, but as you mentioned above Google see’s it as new content and that’s all what matters to writers these days, rather than the people who are actually reading the post, which is a shame.

    Thanks for the help, i appreciate it!


    • Robert says:

      Thank you for dropping by Michael, this article is pretty interesting because everybody tries to create fresh and new content and because they find it hard to do they quit.

      But when they understand that most content on the Internet is just rewritten and republished they will find that creating a successful blog is easy. But don’t get me wrong it’s best to write for your visitors and not for search engines.

      I don’t really bother with keyword research and rankings I just want to give value to the readers who visit here. I’m finding that because I am writing for visitors and not for search engines people seem to hang around my website for a long time checking out different pages.

  5. Boutros from Software Engineer says:

    Hi Robert,

    From GoogleBot perspective your examples are unique.
    From a readers perspective they are somewhat unique/different. (even if they are rewritten.)
    It is very hard to truly find unique content on the Web, as every single topic has been discussed thousands of times. There is always overlap.
    Your point is well taken.
    Boutros recently posted..WordPress Tip: How To Exclude Pages From wp_nav_menu FunctionMy Profile

    • Robert says:

      Hi there Boutros thank you for your comment, I think that the only unique content on the Internet is from the news whether it is Google news, Apple news, to logical news, car news however breaks all reports on it first has a unique content there think after that is just rewriting.

      I don’t want people to bang their head up against trouble trying to find unique content for your website when Lucky said “It is very hard to truly find unique content on the Web”.

      it is so true every single topic has been discussed thousands of times. If I see One more article on Forum marketing or H1 tags I’m going to explode LOL

  6. Thangaraju says:

    Hello robert, this is good content and i have one question about SEO,
    Is theme design affect SEO?
    Thangaraju recently posted..How to add pinterest vote button to blogger or websiteMy Profile

  7. Glenn says:

    Hi Robert,

    Thanks for sharing.

    I agree with where you are coming from, very little will be totally fresh and unique.

    I guess it will come down to the authors ability to interject their own personality into the message that they are trying to deliver. Only then can they have something that is different from all the rest.

    By the way, I really enjoyed taking a look at your site. I “stole” the LinkWithin blog post idea that you are using – hope you don’t mind!

    All the very best,
    Glenn recently posted..Maybe Your Business Should Stop BloggingMy Profile

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